The future Internet is not for our children, for ourselves, the changes here are very fast, so you need to get on right now to make decisions and see results Is it all a story or not? Information can be a maze, but your experiences are responses to what you do is what you want?
Against all rules, the Internet business is not information, information is the means, the water in which we navigate, the business is action. In this case we say virtual actions. In this post we will see that virtual actions are required or are already beginning to demand in the current and future business, to employees and productive force.
How will the business in the future with Internet .- A major concern of analysts is Where do we go? What are the trends? We are interested in digital trends, what resources are employed in business?
1. The selection of employees will be in social networking 2.0 .- The CV is the sum of the blog, Linkedin, Twitter and Facebook.
The professional curriculum is defined through its digital reputation. In 2011, the need to manage grow our “personal brand.” The “personal branding” will be key for candidates to position themselves in the professional profile target. It will not be enough to say what we are, but we must demonstrate through social networks and content we generate.
New tools that will help create the CV 2.0-curriculum as video or multimedia presentations. The recruitment and selection of candidates in different social networks and to compare their information is a reality.
Professional networks will be used not only professionals like LinkedIn or Xing, but also Twitter and Facebook. For example the recruitment of Disneyland Paris, will be in different European cities like Rome, Madrid, Strasburg, etc., Invitation via Facebook.
2. Increase demand for the new professions of the digital economy .- The development of the digital economy requires new specialties. Transforming existing and emerging occupations entirely new professions.
Organizations, both public and private are demanding: managing community and social networks (community manager and social media manager), responsible for digital marketing, online public relations techniques, head of digital reputation, trainer online and offline in new technologies, responsible search engine optimization (SEO and SEM), digital content manager, editor-in digitizer and digital texts, an expert in web analytics, visual communicator, etc.
This is a very clear trend, the digital environment professions are one of the highest market demand. Between January and September 2010, offered in an average Infojobs 24,000 Internet-related jobs, and the five most popular jobs by companies belonging to the digital economy, the position of Community Manager has had a 600% growth in 2010 and a technician marketing or customer service in the digital environment usually receives on average 20% more than it does in the offline environment.
3. It will be necessary digital skills training .- It is essential to invest in training and retraining of both management teams and employee. In 2011, senior managers and leaders are open to new technologies 2.0 and guide their organizations towards digital expertise to increase productivity and innovative capacity of their employees.
The lack of qualified professionals in disciplines related to the Digital Economy, implies a necessity: the schools and the educational structure of our country expand their educational offerings to train professionals in these disciplines.
All areas of the company shall be recycled into the digital world: management, marketing, sales, customer service, R & D, communication, PR, product management … But I would emphasize the need for specialization of HR professionals Selection , Headhunters … Employment 2.0 tools.
4. The brands will be supported by their employees to realize their social media strategy .- who can guide companies to their employees to the client and create policies and good practices for using social networks, increase their profits.
A recent study of Social Media Influence indicates that 59% of the companies that are included in the Fortune Global 100 have signed or are looking for specialists in social media.
A good example is the American company Zappos, HR 2.0, a way to have happy employees and customers. Where employees are part of the key to steady growth in its results, highlighting in particular its strategy in social networks based on their employees: http://twitter.zappos.com is a direct portal tweets of their employees.
Also, the companies will define HR strategies on social networks to get a good brand to attract employers and thus the best talent.
5. Will increase internal knowledge transfer through collaborative tools .- The implementation of corporate social networks and collaborative tools 2.0. in business will boost the internal training, knowledge and collaborative work.
Organizations, especially those with geographically dispersed, shall establish communities of employees to improve internal communication and interaction.
What to do for our digital business? When we shop we spend money in businesses that are care products and we like. Thousands of consumers are going to buy online “You will find our business, they liked our products and digital care?
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