Business and Marketing

Archive for the ‘Advertising’ Category

The main reason why a person or company would like to advertise on the Internet is to become relevant connection between users and the importance to take them to meet their business objectives, which is associated with having greater value than their competition. Can be concluded that Internet advertising is:

The need for people (individuals or companies) to be relevant to be more competitive in the market.

When a person begins to capitalize on their knowledge to add value to the market, makes his first circle of relationships: people who have known through other business ventures, individuals with whom he shared his academic training, individuals who share your entertainment hobbies and family members.

In another more sophisticated process and therefore requires greater investment of resources to gain relevance, some so-called ” direct connection” to relate the individual influence their own relationships with what we call ” indirect relationships “, this level of relationship also compounded by people but it requires a different approach.

The biggest barrier is when you run out of business with its ” direct connection” and even so no more ” indirect relationships ” that emerged from the above.

It’s time to find the ” Target Market “, which consists of people like our satisfied customers, but we do not know and that is very difficult to want to do it proactively, forcing people to invest in advertising.

Google has long stopped being just a search engine. It is known that most of the revenue from the advertising business, and not in vain controls more than half of online ad market.
The data comes from a study by Attributor, a company specializing in measuring the content. It is analyzing advertisements displayed by the 75 million servers in the domain during the month of October.

The main conclusion is that Google accounts for more than half of this market. Adding 30.7% of ad impressions served by the Double-click (bought by Google in March this year) and 25.8% of its Ad Sense program, the advertising agency market controls 56.5%.

According to research, the two programs complement each other, with Double-click to dominate the market for large sites (more than one million users monthly) and small advertisers to Ad Sense.

Despite Google’s dominance was so overwhelming in this market, the study notes has fallen since January, when previous measurements, accumulated 69% of this sector. Read the rest of this entry »