Business and Marketing

Archive for the ‘Marketing on social networks’ Category

There’s nothing like the basics to help put things back into focus when you feel lost. In marketing, comes from the acronym AIDA Attention, Interest, Desire and Action. This is the marketing and sales funnel more simple and crude, it is still incredibly relevant today in terms of Internet marketing strategies and social media.

AIDA Each section represents a section in your marketing and sales process and can help you set your expectations, decide what to monitor and visualize the relationships between each part. Understanding the flow of tools and tactics will also help you align your measurements and analysis with your goals.

Here’s a closer look at the breakdown of the marketing funnel, some tips on how to apply for your social media strategy, and a commentary on how this model is evolving in the era of social media.

Interest

Now that you have their attention, you need to make customers interested in your product. You can reinforce your interest and offers compelling reasons why you are better than your competition, and how you can solve the problems of your customers. The features and benefits weigh heavily on this level, and social media can help you set up your interest.

If you are doing a campaign for pay-per-click (PPC) and have some specific landing pages for your products or services to those want to connect – not your homepage. Even if you are not using paid ads, applies the same strategy of linking to specific landing pages with social media.

Some of the indicators you should look at here are the CTR (click through ratio), retweets (of offers and links) and talk about specific

Action

Now that your customers are eager to buy your product and your money is making a hole in your pocket of Paypal, you need to close the deal. At this point, your site is your number one tool, and while social media can influence the action on the previous levels, they will not have the same influence here. Need the desired action from your customers (buy, subscribe, fill out a form, etc.) Can be completed in an easy and obvious.

The action is also where you can calculate some of your final indicators such as conversion rate and ROI. This is where you can see how everything works and the final impact. Read the rest of this entry »