Archive for the ‘Marketing techniques’ Category
Some define marketing as the art of getting and keeping customers. We may have put too much emphasis on obtaining and maintaining neglected, which is something that goes beyond what the customer service department. It has to do, in fact, to the satisfaction of the client, how to make it become a regular buyer, and how to establish a relationship with buyers who convinces the economic desirability of remaining customers.
It is a matter that should be studied carefully, because the first line of defense for any company is to retain its clientele. The defection is the worst that can happen. This does not mean, however, that all clients deserve to stay, curiously, it is common to this category belong the major customers of an organization. For many companies, however, the most profitable are the medium, is the largest, usually demand a discount to their size and special services. In these situations, units may not be very good.
Much of the marketing theory is about how a sale. The whole idea of STP ( English to designate Segmentation, Targeting and Positioning ), a form of strategic métier, says very little about how to keep a customer after the sale. The truth is that most companies neglect their customers once attracted. Read the rest of this entry »
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During the deep financial crisis we are experiencing now, your company must deviate from the usual marketing mix to make several adjustments. His most likely competitors to lower their prices because customers have less purchasing power due to job losses.
Your company will either have to lower their prices or add some additional values to the price: as free delivery, guarantees, etc. In general, it is necessary to lower prices or adds items that are simpler and less expensive, even if these items somehow cannibalize their higher priced items.
Unfortunately, most companies respond to global turmoil and the crisis by slashing costs, sometimes indiscriminately, in the process causing damage to the reputation of quality or service they have created. If you have to cut costs, the company must first reduce the fat (which is any company in normal times), and then decide which market segments, geographies, products and services that never amounted to much or do they have a promising prospect. These are the ones who can cut.
Those companies that have taken stock of the opportunities created by global turbulence are in the best position to improve its performance over the long term. It is well known that the Chinese use the same written character in the sense of crisis and opportunity.
We can not say that radical innovation is the only way forward. First, companies facing difficult times often do not have radical innovations in its development pipeline. Even if they wanted to conceive, it would take years to implement. Even if radical, just work better if it were a disruptive innovation that takes away a good percentage of business the current leader.
The global marketing battle, no doubt, will intensify in 2011, and the most obvious result will be price wars. If firms within an industry were wise, they all maintain the price line, except to acknowledge the differences in quality and brand strength. However, it only takes an aggressive competitor to lower the price enough to bring customers to their arena, nearly forcing competitors to cut prices.
Artistic talent in all its forms is a valuable commodity, and if you want to make your revenue sources, there are a few ideas and marketing tips.
If your passion is music, painting, acting or any of the many different branches of art, The first thing you should know is that the talent you have, whatever it is, is a wonderful gift that not all human beings possess. And as for you have been given as such represents a wonderful opportunity for you to share with others, and why not get a good economic benefit if you wish. How? These are some ideas.
1. Hone your talent. In order to exploit the best way your gift of art is appropriate that you are the best and it is therefore desirable to always be learning and practicing. Even the best artists have the habit of continuous improvement. If you sing, your voice improves. If you act, sign up for an academy of acting. Whatever you do, do it with excellence and this will give you even more valuable commercially.
2. Evaluate your artistic image. An artist has an image and this image conveys what it is, what lives, what he feels and expresses it. Define your own image. Dress like the artist you are and let people know and ask that you do.
3. Prepare a free home demonstration show. A good way to start to learn your craft is to make a demonstration at home. If your passion is painting, crafts or produce, you could prepare a series of samples and build a simple and compelling demonstration at home. Invite your friends, family, and coworkers. No cost and invite them to acquire any of your work if you like.
4. Prepare a show in conjunction with artists with similar talents. A variant of the idea of point 3 is to prepare a show in a public place as the community hall in your neighborhood or at school for your children. And for that you can associate and assemble the show with other friends and acquaintances with talents similar to yours. A painting exhibition, a show of singing, a play, etc… If necessary you might consider a symbolic contribution to cover your cost of materials. All with the intention of letting you know.
Like the time in which computers have become common tools business in early 1960, the company is able to collect, store and manipulate large amounts of data to facilitate the work of those who are responsible for marketing decisions. In this capacity he was born system marketing information (MIS), a permanent and organized procedure is to generate, analyze, disseminate, store and retrieve information used in making marketing decisions.
An ideal system should:
Produce periodic reports and studies required the applicant.
Integrating new and old data to update information and identify trends.
Analysis of data using mathematical models that represent the real world.
DESIGN OF AN INFORMATION SYSTEM MARKETING
To build this system, prior to marketing managers must identify what information would help them make wise decisions. First working in close collaboration with researchers and systems analysts, and then determine whether the necessary data are available within the organization, or if you should get it, because they must be organized, how to introduce herself and to manage program delivery.
A marketing information system provides a continuous flow of well-designed information to make management decisions. Its storage capacity and recovery may collect and use various data. Thanks to her manager can continuously monitor the performance of products, markets, vendors and other marketing units.
A marketing information system is very useful for a large company, where information can easily be lost or distorted spread among many people or departments.
The efficiency with which operate the marketing information system depends on three factors:
*The nature and quality of data available
*The ways in which data is processed to obtain information utilizable
*The ability of system operators and managers who use the output to work together
Information is a service, a resource, is a value we must manage it as any other marketing rules apply to them and that its features can mention a few like:
1. Is acquired at a cost in money and also taxable.
2. has specific and measurable.
3. It has a life cycle.
4. The cost of information can be controlled.
5. It has the capability of being processed and refined.
• The service is an intangible process, an interpersonal exchange of effort that once that is done can not go back. Both in industrial, commercial and services, the difference must be sought primarily by improving the quality of service.
· Any tangible product means service accountability.
· They are applying marketing techniques in the production of information services.
• The consistent and coherent organization of all physical and human elements, in addition to the client-company are fundamental standards to be met by the production and delivery of an information service characteristics and quality levels have already been predetermined.
• For services that have quality information, we must adjust them to user specifications, taking into account the actual quality of information services is that the customer perceives and this is the their needs met will comment on the excellence or the service provided.
• The service quality is dynamic, satisfying today is insufficient within increasingly shorter.
• The production of information services as opposed to tangible production is based on the fact the customer is an integral part of the service production process (eviction) is both a product and consumer.
· The institutions that offer information services should identify a diverse portfolio of services i.e. services different but interrelated to each other, thus ensuring the customer has at his disposal a wealth of information about a specific service you want, what leads to improved service quality and in turn better meet their real needs.
• The implementation of the marketing techniques of information services allow us to implement policies for distributing services through the promotion and advertising as well, these techniques will help us find dissatisfied customers and meet the needs of others or these themselves.
· The information services are among its features production and simultaneous consumption, since the customer is part of the comprehensive nature of service production.