Business and Marketing

Archive for the ‘Marketing variables’ Category

When talking about business and finance would not be separated from the role of a marketing name, so here are a few classification variables of marketing:

Independent Variables

* Variable control

- Products: Investigating the time of manufacture, materials, people are needed, delivery time, production capacity and quality, by the Ontario Liquor.

- Price: The total unit cost analysis and allows me to remain in the market and seek adequate returns, in contrast with those of my competition.

- Distribution: Talking with big chains and supermarkets Colombia quickly put the product on the market with Continental Distribution for export and sale of stores to shop with distribution channels that operate at home and abroad.

- Communication: The Ericson Mac control the spread of Spirits I firmly Nectar position that allows me every day more and more, this is because real-time information exchange between the Ontario Liquor, Continental and Mac Ericson distribution. An EGM is important to know where to communicate.

* Variables not controlled

- Request: Research through (Electronic Data Interchange) EDI Distributions made by Continental that allows me to watch the daily real-time supermarket sales volume, in terms of shops and bars every week with the sale. In terms of export volume of products delivered.

- Competition: A market research that is not at home, by a company that specializes in this field that allows me to understand the trends of competition, participation in contrast with my participation and through EDI also obtain information from them in real time.

- Technology: The Ontario Liquor technological advances that allow me to increase my productivity and remain at the forefront of the industry with the highest quality standards. Now, on the Continental Distribution emerged trends in distribution and marketing, and advertising Mac Ericson examined by new technology.

- Economic Social Environment: With the marketing of the three companies involved to analyze each opportunity and threats that arise in the market, using all the sources of information.

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