Business and Marketing

Archive for the ‘Sales Strategy’ Category

The obsession of every sales manager (and vendors too) is to generate leads. Call center services are sub-contracted for this purpose, when large structures are not assembled in house to make the so-called “cold calls” (calls over a cold mailing to try to find opportunities for sales). But the lead raised the immediate question that arises is: is it hot, we will attack now?

To answer these questions we must work to prospect for each of these opportunities, through phone calls and visits from sales, before deciding whether it really put resources and efforts to try to turn the opportunity into a successful sale. We call this qualification opportunities. Vendors usually hate the qualification and prefer to jump headlong into the sales process, without considering the consequences. This is often costly for the company …

In fact, companies that work with long-cycle sales, consultative sales type (more common in B2B), sometimes mixed with the process of marketing the sales process.

Marketing has two primary functions:
1. Mapping the market, or help the company understands (and select target) markets you want to act.
2. Communicate their messages to those markets.

The Marketing Communication, or MARCOM, aims to reset the biggest gaps between our perception of value proposition and what the market picks up. That is, MARCOM shall not normally communicate products, or brands, but the values associated with them (Positioning).

With regard to understand the market, the mapping work is fundamental and precedes any effort to generate leads. Leads are “potential sales opportunities, not yet qualified.” Obviously, you need to generate leads for companies interested in our value proposition and it is necessary to know them better (and this is the goal of mapping). Read the rest of this entry »

When talking about business and finance would not be separated from the role of a marketing name, so here are a few classification variables of marketing:

Independent Variables

* Variable control

- Products: Investigating the time of manufacture, materials, people are needed, delivery time, production capacity and quality, by the Ontario Liquor.

- Price: The total unit cost analysis and allows me to remain in the market and seek adequate returns, in contrast with those of my competition.

- Distribution: Talking with big chains and supermarkets Colombia quickly put the product on the market with Continental Distribution for export and sale of stores to shop with distribution channels that operate at home and abroad.

- Communication: The Ericson Mac control the spread of Spirits I firmly Nectar position that allows me every day more and more, this is because real-time information exchange between the Ontario Liquor, Continental and Mac Ericson distribution. An EGM is important to know where to communicate.

* Variables not controlled

- Request: Research through (Electronic Data Interchange) EDI Distributions made by Continental that allows me to watch the daily real-time supermarket sales volume, in terms of shops and bars every week with the sale. In terms of export volume of products delivered.

- Competition: A market research that is not at home, by a company that specializes in this field that allows me to understand the trends of competition, participation in contrast with my participation and through EDI also obtain information from them in real time.

- Technology: The Ontario Liquor technological advances that allow me to increase my productivity and remain at the forefront of the industry with the highest quality standards. Now, on the Continental Distribution emerged trends in distribution and marketing, and advertising Mac Ericson examined by new technology.

- Economic Social Environment: With the marketing of the three companies involved to analyze each opportunity and threats that arise in the market, using all the sources of information.

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One might think that the jewelry business is a big investment. This is not entirely true if you choose to consider variants of it is jewelry.

This business is very suitable for housewives and entrepreneurs who want to start their own business with limited budget.

Fine Jewelry and Jewelry Navy also is also commonly called art, a great way to start a business that will generate additional revenue that is useful and also, from time to time the company can become your dream.

Basically consists of making neat crafts jewelry regularly, especially for women and adolescent market. Business can be approached as a distributor or producer (or both) obtained in the first case; revenue is estimated at 60% and the second up to 200% depending on cost and sales strategy. Read the rest of this entry »