Email marketing is a very effective strategy to sell physical or digital products online and also services.
The issue is, in concept, very simple. Email marketing is to build a database of emails from potential customers who then proceed to send emails offering products or services you sell.
To build such a database of emails usually what is done is to offer a totally free product (usually a tutorial or free ebook) under the condition that the user enter your email to receive the free product, thereupon beginning to develop a number of strategies for sending emails. The main technical problem that we face right away is how we send these emails.
For that exist in the market a series of products dedicated to email marketing that are not limited to sending emails but also give me a set of statistics to measure the effectiveness of my emails and other services as “autoresponders” that are automatic responses emails. The problem with these software is sending mass emails that are a bit expensive for someone who wants to start it and experience with email marketing.
I just found, however, email marketing program called MailChimp you have a package for free so that one can experiment with this strategy. MailChimp obviously has other paid packages at very competitive with similar programs, but the appeal of MailChimp is this free package that lets you send up to 12000 emails a month to a maximum of 2000 subscribers.
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