One of the most important marketing strategies and online advertising is to detect what search queries or questions we are the users coming to our site Google.Si derivatives we have a Google Analytics account, knowing this information is not be a problem. Only we join our Panel and look in the upper left section of search queries. Then click on More Information, Analytics will display a full list of consultations through which have come to our website visitors.
However, this information deserves a detailed analysis to detect whether we are getting enough traffic key phrases that could potentially lead to many more visits, or, on the contrary are receiving a large share of the hard keyword. We need therefore to know the search volume.
Suppose that our main key phrase, by entering the most users, we derived 2500 visits per month (the period is by default in Google Analytics, but can be changed by the user). When we investigated the volume of searches for this keyword using the Google Adwords tool we see that the total monthly search volume (ie the estimated annual average of this expression receives queries through Google.com) is 44,000 (approximately 3.660 for month). That is, we received almost 70% of users seeking information on the key phrase. Not bad.
There is a tool called Free Monitor For Google that allows a site and given a list of keywords to detect which place in the ranking occupies this site. Arguably just entering Google Enter your search and check what position we are. But the information we see on our screen is biased by our own personal preferences, as Google sees, thanks to a small file that resides on our PC, which are the most visited sites and tends to give us this information first. This means that the results we see by consulting Google may differ from what they see other users because our history will influence the search results page.
With Free Monitor For Google application can check without deviating what our search engine optimization for that particular query. It is worth noting that the first three sites, usually on the results page are the ones receiving the largest volume of visits. Since Google’s answer to the query of the users is becoming more accurate and effective, it is expected that in the first three to five sites in the results pages response is needed. For this reason if we are further behind in the search results pages is necessary to work to improve the SEO of that particular phrase was the one we derived the greatest volume of traffic.
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