Information is a service, a resource, is a value we must manage it as any other marketing rules apply to them and that its features can mention a few like:
1. Is acquired at a cost in money and also taxable.
2. has specific and measurable.
3. It has a life cycle.
4. The cost of information can be controlled.
5. It has the capability of being processed and refined.
• The service is an intangible process, an interpersonal exchange of effort that once that is done can not go back. Both in industrial, commercial and services, the difference must be sought primarily by improving the quality of service.
· Any tangible product means service accountability.
· They are applying marketing techniques in the production of information services.
• The consistent and coherent organization of all physical and human elements, in addition to the client-company are fundamental standards to be met by the production and delivery of an information service characteristics and quality levels have already been predetermined.
• For services that have quality information, we must adjust them to user specifications, taking into account the actual quality of information services is that the customer perceives and this is the their needs met will comment on the excellence or the service provided.
• The service quality is dynamic, satisfying today is insufficient within increasingly shorter.
• The production of information services as opposed to tangible production is based on the fact the customer is an integral part of the service production process (eviction) is both a product and consumer.
· The institutions that offer information services should identify a diverse portfolio of services i.e. services different but interrelated to each other, thus ensuring the customer has at his disposal a wealth of information about a specific service you want, what leads to improved service quality and in turn better meet their real needs.
• The implementation of the marketing techniques of information services allow us to implement policies for distributing services through the promotion and advertising as well, these techniques will help us find dissatisfied customers and meet the needs of others or these themselves.
· The information services are among its features production and simultaneous consumption, since the customer is part of the comprehensive nature of service production.
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