The media have taken over most of the conversations in the field of communications and marketing. Some people think that social media will cure everything. The truth is that the technology behind social media has made it easier for professionals in the communications industry, connect with your audience.
This leads us to ask who is the audience. Today, the public is enormous. Not only are the traditional media, but in reality, anyone who chooses to exercise his voice. According to the Edelman Trust Barometer 2009, people trust “someone like them” more often than any other. The survey also revealed that 60% of people need to hear a message 3-5 times to believe it.
So, how can leverage social media?
1. Play -. Listen and learn multiple online platforms – blogs, YouTube, Facebook, forums and more. The more you listen and learn, be better able to create a relationship with your audience. There are many free tools to help you hear, as readers of PR Newswire’s RSS and Social Media Metrics.
2. Media – Today, it is said that YouTube is already the second largest search engine. A quick way to reach large numbers of people is through a video, but only to the public, it is let it find you.
3. SEO (Search Engine Optimization) -. Understand how to search and find the information is very important.
4. Share – While it is true that people trust “someone like them” then we must ensure that our current content (regardless of how it is) easy to share with friends or colleagues.
5. Transparency – Today more than ever, companies must be transparent with the messages being sent and act on the platform you are.
Finally, do not be afraid to try something new. The application of social media for brands, it is entirely experimental. Focus on your goals before you try something and that way you can measure whether a success or simply time to try something else.
Michael Pranikoff is Global Head of Emerging Media PR Newswire, a role he has held since 2006. Responsible for educating internal and external audiences on new media trends and how they can be adapted and used by companies and organizations to tell their story to the world. Such as RSS, blogs, social networks, search engines and other technologies play an important role in public relations. In 2003, Michael was named the National Technology Specialist Markets as well as being the creator and moderator of the seminar of PR Newswire, worldwide, entitled “Public Relations in Web 2.0.”
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