When talking about business and finance would not be separated from the role of a marketing name, so here are a few classification variables of marketing:
Independent Variables
* Variable control
- Products: Investigating the time of manufacture, materials, people are needed, delivery time, production capacity and quality, by the Ontario Liquor.
- Price: The total unit cost analysis and allows me to remain in the market and seek adequate returns, in contrast with those of my competition.
- Distribution: Talking with big chains and supermarkets Colombia quickly put the product on the market with Continental Distribution for export and sale of stores to shop with distribution channels that operate at home and abroad.
- Communication: The Ericson Mac control the spread of Spirits I firmly Nectar position that allows me every day more and more, this is because real-time information exchange between the Ontario Liquor, Continental and Mac Ericson distribution. An EGM is important to know where to communicate.
* Variables not controlled
- Request: Research through (Electronic Data Interchange) EDI Distributions made by Continental that allows me to watch the daily real-time supermarket sales volume, in terms of shops and bars every week with the sale. In terms of export volume of products delivered.
- Competition: A market research that is not at home, by a company that specializes in this field that allows me to understand the trends of competition, participation in contrast with my participation and through EDI also obtain information from them in real time.
- Technology: The Ontario Liquor technological advances that allow me to increase my productivity and remain at the forefront of the industry with the highest quality standards. Now, on the Continental Distribution emerged trends in distribution and marketing, and advertising Mac Ericson examined by new technology.
- Economic Social Environment: With the marketing of the three companies involved to analyze each opportunity and threats that arise in the market, using all the sources of information.
Dependent Variables
* The market response
- Knowledge: Nectar Brandy position as the best in this line of spirits, give to learn more and more, can participate in activities as a sponsor or sponsors. Mac Ericson made the top aspects of the mind, to observe the level of market recall on Nectar Brandy.
- Opinion: Doing research on my target market is clear in appearance and concept that they have on the traditional and the Brandy blue Nectar, conducted jointly by Continental and distribution of Mac Ericson. This can be done in places of consumption, point of sale or at a site close to the bars where they present the highest level of sales.
- Motivation: As complicated because liquor is harmful to health, but I do market research to determine the actions of my customers of my products, my competition, analyze their attitudes toward other markets, obtain customer information that motivates me to encourage more consumption of brandy Nectar. In conclusion motivates my clients expected to consume and that most of the products you offer.
- Action: An investigation of market trends by analyzing my actions determines my target in front of my product and the competition to act to improve my weaknesses.
* Impact on business
- Sales: Analysis of sales volume for a certain period of weeks and let me know in the period stagnated a little to stimulate and peak sales of more profit.
- Participation: A market research I determine my participation in the market over the entire liquor industry in Colombia and the countries that export them.
- Picture: Using a top of mind to analyze the level of recall and market research to give my opinion about the product and all the liquor industry in Colombia and the countries that exported.
- Benefits: A market research which allows me to assess customer satisfaction, which is a decisive, but the alcoholic beverages must be careful to investigate this aspect.
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Posted in Marketing, Marketing variables, Sales Strategy | 
Tags: competition, Distribution, Economic Social, Market trends, more profit, Production capacity, products, supermarket sales